Inspired by her grandmother’s wisdom, this 22-year-old entrepreneur built a premium Ayurvedic beauty brand Chengavi, generating ₹1 crore in under a year
Across India’s beauty landscape, a quieter shift is underway – one that is moving consumers away from synthetic excess and closer to ingredients, origins, and rituals they can trust. For years, shelves were dominated by chemical-heavy formulations and trend-driven marketing. But today, consumers are becoming more mindful of what they put on their skin, looking…
