Sanjeeta’s journey is a shining example of how tradition and innovation can create transformative change.
From traditional kanji to modern plant-based creations, Sanjeeta’s startup venture OGMO foods is redefining Minor millet’s place on the global food map!
While awareness about healthy eating is growing, there’s still a long way to go in educating people about nutrition, calorie intake, and food literacy. That’s where Indian startups like OGMO Foods come in, bridging these gaps with their innovative and wholesome products.
From Corporate to Community: Sanjeeta’s Story
Raised in a family of doctors who valued education, Sanjeeta earned her master’s degree in economics and business management.
Her corporate career was promising, but a health setback pushed her to take a pause. This break ignited her drive to create a meaningful impact, leading her down a different path.
The Spark Behind OGMO Foods
The idea for OGMO Foods took root in her village while working closely with farmers. It was here that a rural staff member introduced her to thinnai (foxtail millet) koozhu (porridge)—a traditional and nutrient-rich dish.
Inspired by the potential of these miraculous grains, Sanjeeta realized her mission: to make millets a staple for a larger audience.
Building the Foundation
Combining her expertise in recipe development with the guidance of a skilled nutritionist, Sanjeeta spent months researching and crafting a versatile range of millet-based products.
These creations are not only rich in taste and texture but also free from artificial additives or preservatives.
Empowering Communities and Farmers
Building OGMO Foods wasn’t without its challenges. Sanjeeta worked tirelessly with local farmers, overcoming resistance and eventually convincing them to grow minor millets.
Today, OGMO Foods partners with rural women in a small village near Chennai, where they are trained in the intricacies of factory operations.
Reshaping Healthy Eating
Launching OGMO Foods in 2018, Sanjeeta saw modest growth initially. However, the pandemic of 2020 brought a surge of health-conscious consumers, creating an opportunity for the brand to thrive.
The company is redefining convenience foods with its range of nutritious, plant-based options,
proving that quick meals can also be wholesome
Their product line now includes over 50 offerings, from ready-to-eat breakfast mixes and energy bars to cookies, snacks, and instant health drinks.
Each product is preservative-free, gluten-free, vegan, and clean-labeled, ensuring maximum nutritional value.
Growing a Movement
Sanjeeta also plays a pivotal role in educating consumers through social media, sharing tips and recipes to incorporate Minor millets into everyday diets.
Her efforts have significantly increased awareness and demand for minor millets in the market.
Looking ahead, OGMO Foods is set to expand its operations across India and onto the global stage, revolutionizing how the world perceives sustainability and nutrition.
Tradition Meets Innovation
What began as a simple dream of making nutritious, sustainable food accessible to all is now a global movement.
OGMO Foods is proving that tradition and innovation can go hand in hand, creating extraordinary outcomes—one product at a time.
Chaai Seth Success Story: From Shillong Tea Stall to 27-State Franchise with Unique Tea Flavors
