Vinit Kumar, the founder of Protyze, a fitness lover, was tired of drinking heavy, milky protein shakes that tasted bad and caused bloating. He wanted something light, refreshing, and easy to enjoy.
That simple wish turned into a big idea – and that’s how Protyze was born.
Starting from Scratch
Vinit didn’t have a background in food science. He just knew there had to be a better way to enjoy protein. So, he began experimenting in his own kitchen, mixing flavors, testing ingredients, and focusing on what people actually wanted – a protein drink that tastes like water or juice, not milk.
Launching a New Kind of Protein
In 2021, Protyze launched its first product: Anytime Clear Whey Protein.
It was:
- Light and water-based
- Easy to digest
- Packed with 24g of protein
- Delicious like a fruity drink
- No milk, no heavy feeling
People could now have protein any time of the day – even on rest days – without bloating or discomfort.
Not Just for Gym-Goers
Protyze became popular not only among fitness enthusiasts but also among everyday people who wanted a healthy and tasty alternative to sugary drinks. You could sip it in the morning, between meetings, or at night without any guilt.
In just a short time, it became a go-to option for students, professionals, and fitness beginners too.
Building Their Own Factory
By 2023, Protyze had grown so much that they set up their own manufacturing unit. This helped them maintain top quality, create more new products, and speed up delivery — all while staying 100% Made in India.
More than One Product Now
After the success of the first drink, Protyze added:
- Diet Clear Whey Protein – for weight loss and gut health
- Nitro Clear Whey Protein – for muscle growth and recovery
Each product is easy on the stomach, tasty, and fits into any lifestyle.
Their Mission is Simple
Protyze wants to change how India consumes protein – making it fun, clean, and a part of everyday life. No more thick shakes or weird aftertastes. Just clean, clear protein that works.
The Future Looks Clear
Protyze is not just selling drinks. They’re creating a movement toward better health and smart nutrition.
From one man’s frustration… came India’s clearest solution.
That’s the Protyze way.
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