Lacto Calamine, Social Beat, and Influencer.in Pioneer Micro Web Series in Creator Economy, Garnering Over 10 Million Organic Views in 5 Days
Social Beat, part of Cheil SWA group, and its creator marketing arm, Influencer.in, have partnered with Lacto Calamine (Piramal Healthcare) to redefine brand storytelling for Gen Z. The collaboration successfully pivoted from traditional influencer campaigns to an innovative micro web series format, resulting in a content campaign that has already amassed over 10 million organic…
