HOM – House of Manohar
The House of Manohar (HOM) is a part of the renowned Manohar Group, which began in the 1960s as a small trading shop in Old Delhi. Over the years, it has grown into a leading name in the agro-food industry, offering a wide variety of essential products such as flour, spices, oil, rice, besan, pulses, puffed rice, and other items like seviyan, macaroni, and pasta. With a legacy of quality and trust, HOM has become a household name for essentials.
Introducing the Dark Factory Concept
HOM is launching an innovative idea to change how people receive their daily essentials. The company plans to set up unique dark factories in Residential societies and densely populated areas. These factories will produce and deliver fresh essentials directly to customers, ensuring unmatched convenience and quality.
What Sets This Concept Apart
- Fresh Products: Essentials like flour, spices, and oil are freshly made and delivered straight to the customer. the brand also offers organic options like pulses to ensure quality and purity.
- Quick Delivery: HOM promises to deliver orders within just 7 minutes, setting a new standard for convenience.
- A Connection to the Past: The initiative aims to bring back the freshness and purity older generations valued, blending tradition with modern convenience.
- First in India: This model is the first of its kind in the country, offering a revolutionary approach to efficiency and customer satisfaction.
Mission and Vision
HOM’s mission is to provide every household with the fastest, purest, and freshest essentials. By combining its rich heritage with innovation, the company aims to deliver top-quality products within 10 minutes through its dark factory network.
Future Plans
HOM’s first dark factory is set to open this month, with a vision to launch a new dark factory every two months. This expansion is part of their larger goal to become a trusted Direct-to-Consumer (D2C) brand.
Existing Achievements
The Manohar Group already operates three large factories in Delhi for its B2B business, generating an annual revenue of over ₹90 crores. This strong foundation supports the company’s move into the D2C market.
With its groundbreaking dark factory concept, the brand is ready to redefine the way essentials are delivered, offering customers a seamless, fast, and fresh experience.
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