From a fintech desk to fixing a broken interior sourcing system. Pratit Biscuitwala returned to India during the COVID-19 pandemic and briefly worked at a fintech company.
But a real-world problem soon caught his attention.
While helping his brother with interior design projects across cities, Pratit saw how chaotic interior sourcing really was —
time-consuming,
unreliable,
and filled with uncertainty.
Dealers were difficult to verify.
Products were frequently rebranded.
Trust was always a question mark.
That frustration became ThinkHome.
Built over 7–8 months, ThinkHome is a Pinterest-like interior sourcing platform where users can explore 10,000+ curated interior products, view detailed specifications, and connect only with authorized dealers.
No fake listings.
No rebranded products.
No guesswork.
Instead of selling products directly, the brand works on a simple pay-per-lead model, Rs. 200 per qualified lead, allowing dealers to close high-value sales without commissions or subscriptions.
Every inquiry on ThinkHome signals genuine intent, ensuring transparency for both users and dealers.
Launched on October 3, ThinkHome has already gained early traction.
The startup is completely bootstrapped, with no external funding, and is now preparing to expand beyond Mumbai into Delhi, Bengaluru, and Chennai.
Most recently, ThinkHome introduced a WhatsApp-based assistance feature, where in-house interior designers guide users through product selection completely free.
A simpler, smarter way to source interiors.
This is ThinkHome.
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