Aegte, established in 2018, has swiftly emerged as a prominent name in the beauty industry, offering a diverse range of 100% natural and vegan skincare and makeup products. The brand’s commitment to authenticity and quality is encapsulated in its name-Aegte-a Danish word meaning ‘Authentic’. Founders and Their Roles. The foundation of Aegte was laid by…
Founded in 2019 by Anuja Tandon, Sobek Naturals was born out of a mother’s love and a desire to create wholesome, natural skincare products that were gentle both on the skin and the planet. Anuja’s journey began when she struggled to find suitable skincare solutions for herself and her sensitive-skinned baby during and after pregnancy….
When you think of ladyfinger (okra), it’s likely as a vegetable on your plate, not as a beauty elixir. But for Yogin Sojitra, this humble vegetable became the foundation of a revolutionary skincare and haircare brand. Alara is now rewriting the rules of natural beauty, turning an everyday ingredient into a powerhouse for radiant skin…
Neha and Priya shared similar values and interests, which eventually laid the foundation for their business, although they didn’t realize it at the time. They were curious about the herbal oils their mothers made in the kitchen and loved watching their mothers’ skilled hands at work. During the COVID pandemic, Neha and Priya reflected on…
