Every great startup begins with a moment of frustration — a problem so real, so personal, that solving it becomes more than an idea. For GRWM, that moment happened in a university dorm room.
What should’ve been a simple move-out turned overwhelming for Sanvi Jain, Co-Founder of GRWM. Her room was filled with loved clothes, accessories, and books she couldn’t carry back — a dilemma every student faces: keep, waste, or find a smarter way to pass them on?
So she turned to her best friend Ananya Agrawal. Their conversation wasn’t just about clutter — it was about waste, value, affordability, and the guilt of throwing away things that deserved a second life.
That’s when the idea clicked.
- What if you could clear your wardrobe
- Discover great finds at lower prices
- Earn back money on what you own
- and do it all while helping the planet?
That idea turned into GRWM (Get Ready With Me) — a homegrown, bootstrapped startup built by Sanvi Jain and Ananya Agrawal, who refused to accept that fashion had to be wasteful.
From a Dorm Room Thought to a Digital Movement
GRWM didn’t start as “just another marketplace”. It was built as a solution powered by lived experience, shaped by India’s youth, and driven by a new vision for fashion — one that is smarter, more affordable, and deeply responsible.
At its core, GRWM is a circular fashion platform where people can buy and sell preloved fashion effortlessly. But what truly sets it apart is the mindset it inspires.
Because GRWM isn’t about “old clothes”.
- It’s about reimagined fashion.
- It’s about giving quality items a new home.
- It’s about making sustainability cool, accessible, and aspirational.
Building Trust in a Market That Needed It
India’s resale ecosystem has always struggled with one big question:
“Can I trust what I’m buying?”
GRWM solves that with:
- Quality checks
- Transparent pricing
- A community-first ecosystem
The founders set out not just to sell preloved fashion, but to build credibility in circular consumption. Today, GRWM stands as one of the pioneers redefining India’s thrift culture — not as charity, not as compromise, but as a smart lifestyle choice.
For a Generation That Wants It All
Gen Z and young India don’t want to pick between looking good, saving money, or caring for the planet — they want all three. GRWM embraces that.
It empowers:
- Students moving cities
- Young professionals rebuilding wardrobes
- Fashion lovers hunting for unique pieces
- Conscious shoppers choosing sustainability
- Sellers who deserve fair value for what they own
What started as a personal problem has grown into a movement where young people shop smarter, express their style freely, and contribute to a greener future — without burning a hole in their pocket.
Where GRWM Is Headed Next
Today, GRWM is more than a startup. It’s a mindset-shift. It represents India’s leap toward circular fashion, where reuse isn’t embarrassing — it’s empowering.
Sanvi Jain and Ananya Agrawal didn’t just create a platform. They built a cultural change and this is just the beginning.
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