In today’s world, social media is dominated by endless scrolling, likes, and shares. Yet, for Jitin Bhatia, founder of Explurger, this was a problem waiting to be solved. He saw social media as a tool that could do more than entertain or distract — it could inspire people to step out, explore, and experience life fully. That vision became the foundation of Explurger, India’s first travel-focused social media platform that celebrates real journeys over superficial engagement.
Explurger isn’t about filters, trends, or fleeting approval. Every check-in, road trip, and travel experience becomes part of a meaningful story, shared with a community that values adventure, discovery, and genuine connection. It encourages people to document real experiences and create a digital record of their journeys, rather than simply scrolling through someone else’s curated life.
A Community Built on Exploration
In just three years, Explurger has grown into a vibrant community of over 18 million users across 75 countries. These are travelers, adventurers, and storytellers who value authentic experiences. Users share their journeys through detailed Travelogues, tick off destinations on a Bucket List, and discover local gems through features like Explore Your City. The platform fosters meaningful interactions that go beyond likes, comments, or vanity metrics — it inspires exploration, learning, and connection.
The Vision Behind Explurger
Jitin Bhatia’s journey to creating Explurger is rooted in his decades-long experience in software development, private equity, and global business leadership. After leading international tech projects and business transformations, he combined his professional expertise with a lifelong passion for travel. The result was a platform that prioritizes human experiences over engagement numbers, encouraging users to connect with the world around them rather than just their screens.
Redefining Engagement for Users and Brands
Explurger is designed to encourage real-world exploration. Features like Travelogue, Bucket List, Pin Message, and Explore Your City motivate users to travel, share, and interact meaningfully.
For brands, Explurger offers an opportunity to engage authentically. Companies ranging from travel services to global lifestyle brands are using the platform to connect with audiences in a way that is contextual and experience-driven. Unlike traditional social media advertising, these partnerships allow brands to become part of journeys and stories that users genuinely care about.
A Homegrown Platform with Global Reach
Built entirely in India, Explurger reflects the potential of homegrown innovation with international ambition. It demonstrates that Indian technology can compete on a global scale while fostering meaningful experiences. At its core, the platform is a reminder that social media can do more than keep people glued to their screens — it can inspire exploration, connection, and storytelling.
