Aegte, established in 2018, has swiftly emerged as a prominent name in the beauty industry, offering a diverse range of 100% natural and vegan skincare and makeup products. The brand’s commitment to authenticity and quality is encapsulated in its name-Aegte-a Danish word meaning ‘Authentic’.
Founders and Their Roles.
The foundation of Aegte was laid by Rupali Sharma, who serves as the Founder and Chief Executive Officer (CEO). With a background in Human Resources, Rupali’s passion for natural beauty solutions was deeply influenced by her grandmother’s use of herbal remedies during her childhood. This early exposure instilled in her a belief in the efficacy of natural ingredients, leading her to envision a brand that harmoniously blends nature with luxury.
Supporting her in this venture is her husband, Dhiren Sharma, the Co-founder and Chief Operating Officer (COO) of Aegte. The initial investment of 25 lakhs was instrumental in transforming Aegte from a mere concept into a recognized luxury beauty brand. Dhiren’s strategic insights and operational expertise have been pivotal in scaling the company’s operations and establishing its market presence.
Vision and Mission
Aegte’s vision is to revolutionize the beauty industry by offering products that are not only effective but also safe and natural. The brand aims to blur the lines between skincare and makeup, creating multi-functional products that cater to the needs of modern consumers. By leveraging the power of natural botanicals and scientific research, Aegte strives to provide a diverse range of products that are thoughtfully crafted to enhance confidence and cater to all individuals, regardless of gender
Product Range
Since its inception in 2018, Aegte has expanded its product line from a single offering to over 50 products today. The brand’s initial product, the Premium Onion Hair Oil, received an overwhelming response, selling out within days of its launch. Building on this success, Aegte has introduced several bestsellers, including the Beetroot Lip & Cheek Tint, a versatile product that provides a natural flush of colour for cheeks, lips & eyelids; the Pore Blur Primer Sunscreen SPF 55++, a dual-purpose product that blurs open pores and offers sun protection; and the 3-in-1 Strobe Glow Sunscreen Spray SPF 60++, a multifunctional spray that provides a radiant glow while safeguarding the skin from harmful UV rays. Aegte’s
unique approach of combining makeup with skincare benefits sets it apart in the market. The brand is dedicated to formulating products that not only enhance beauty but also support skin health, using 100% vegan and natural ingredients.
Future Scope
Looking ahead, Aegte aims to continue its trajectory of growth by expanding its product offerings and reaching a broader audience. The brand is committed to innovation, constantly exploring new formulations that align with its philosophy of natural and effective beauty solutions. Additionally, Aegte seeks to strengthen its presence in both online and offline retail channels, making its products more accessible to consumers nationwide.
Advice for Aspiring Entrepreneurs
Rupali’s journey from an HR professional to a successful entrepreneur offers valuable insights for those looking to venture into the business world. She emphasizes the importance of passion and belief in one’s vision, stating, “The only way to do great work is to love what you do.” This sentiment echoes the idea that genuine enthusiasm for one’s work is a driving force behind success.
Furthermore, the story of Aegte underscores the significance of resilience and adaptability. Starting with a modest investment, the brand navigated the competitive beauty industry by focusing on quality and authenticity. For aspiring entrepreneurs, this highlights the importance of staying true to one’s values and being prepared to overcome challenges.
Conclusion
Aegte stands as a testament to the power of vision, authenticity, and dedication. Through its innovative products and unwavering commitment to natural beauty, the brand has carved a niche for itself in the industry. As it continues to grow, Aegte remains focused on its mission to deliver luxurious, natural, and effective beauty solutions to consumers, setting new standards in the world of skincare and makeup.
